Gym management platform

The operating system for modern gyms.

Fitness Flow runs the whole floor — sales, scheduling, billing, coaching, and a member app your community actually opens. One platform, built by a gym, for gyms.

No setup fees · Migrate your members in a week · 30-day money-back

app.fitnessflow.com/dashboard
Fitness Flow admin dashboard
Trusted by 300+ gyms & studios
IronsideGrit HouseForge AthleticNorthside BoxingPeak Studio
By the numbers

Results gyms feel in the first quarter.

300+
Gyms running
on Fitness Flow
180k
Members
managed
+27%
Avg. retention
lift in 12 months
12h
Admin hours saved
per week
01 — Grow revenue

Turn walk-ins into members, and members into revenue.

A built-in CRM tracks every lead from first inquiry to signed membership — so nothing slips, and you always know what's working.

  • Sales pipeline & CRM
    Drag leads through stages, see why the rest don't convert.
  • Lead capture forms
    Embeddable forms and landing pages feed straight into the pipeline.
  • Memberships & recurring billing
    Plans, upgrades, freezes and dunning — collected automatically.
  • Member referrals
    Reward members for bringing friends — tracked end to end.
app.fitnessflow.com/pipeline
Sales pipeline
10.8%
Lead → member conversion
02 — Retain members

Give members a reason to come back.

Your own branded app keeps members training between visits — live classes, streaks, wearables and community, all under your logo.

  • Branded member app
    iOS, Android & web — your name, your colors.
  • Live & on-demand classes
    Stream sessions, or let members train from a growing library.
  • Heart-rate & wearables
    Live HR leaderboards on the floor and in class.
  • Challenges, streaks & community
    Gamified goals and member feeds that build habit.
Fitness Flow · Member app
Member live class with heart rate
23
Day streak — habit that sticks
03 — Save admin time

Run the whole floor from one screen.

Scheduling, programming, compliance and staff live in one place — so your team spends less time in spreadsheets and more time coaching.

  • Unified calendar & scheduling
    Classes, appointments and events in one view.
  • Class & workout builder
    Program once, assign to classes, members or plans.
  • Documents, waivers & compliance
    Collect signatures and store them against each member.
  • Staff, roles & check-in
    Employee permissions, attendance and front-desk check-in.
app.fitnessflow.com/calendar
Unified calendar
1
Screen for the whole schedule
Everything in the box

One platform. Every part of the gym.

No more stitching together a booking tool, a billing tool, a CRM and three spreadsheets. It's all here.

Training

  • Class scheduling & booking
  • Workout & program builder
  • Freestyle workout logging
  • Events & workshops
  • Live & on-demand video

Nutrition

  • Meal plan builder
  • Macro & calorie targets
  • Member plan assignments
  • Meal reminders
  • Food logging

People

  • Member profiles & history
  • Employee & role management
  • Groups & cohorts
  • Assessments & goal reviews
  • Messenger & announcements

Sales & growth

  • Lead pipeline & CRM
  • Lead capture forms
  • Referral program
  • Reviews & reputation
  • SEO landing pages

Facility

  • Multi-location management
  • Stations & floor displays
  • Heart-rate device sync
  • Front-desk check-in
  • Capacity & attendance

Business

  • Recurring billing & invoices
  • Revenue & retention reports
  • Memberships & plans
  • Integrations & API
  • Automations & workflows
Member app home
Member app nutrition
Your brand, in their pocket

A member app they actually open.

Members book classes, follow their plan, log workouts and track nutrition — all inside an app that carries your gym's name, not ours. It's the retention engine that keeps your community engaged between visits.

Class bookingStreaksOn-demand libraryNutritionCommunity feedProgress & PRsPush notifications
Plays well with your stack

Connected to the tools you already use.

StripeApple HealthGoogle CalendarMailchimpZoomQuickBooksTwilio SMSZapierMeta AdsSlack
From the front desk

Gym owners, in their own words.

"We killed three separate subscriptions the month we switched. The pipeline alone paid for it — we're closing leads we used to lose."
DM
Danny Marsh
Owner · Ironside Strength
"The branded app changed how members see us. Streaks and challenges cut our churn noticeably — people don't want to break the streak."
RC
Rosa Castillo
Founder · Peak Studio
"Running four locations used to mean four of everything. Now it's one dashboard and my managers finally speak the same language."
TO
Terry Okafor
Director · Forge Athletic (×4)
Pricing

Simple plans that scale with you.

Every plan includes the member app, unlimited staff seats, and free migration. No setup fees, cancel anytime.

Solo
For a single location finding its feet.
$149/ month
  • Up to 250 members
  • Scheduling, billing & CRM
  • Branded member app
  • Email support
Start free trial
Most popular
Studio
For growing gyms that want it all.
$349/ month
  • Up to 1,000 members
  • Everything in Solo, plus:
  • Live & on-demand video
  • Heart-rate & challenges
  • Nutrition & meal plans
  • Priority support
Book a demo
Multi-site
For franchises & multi-location operators.
Let's talk
  • Unlimited members & locations
  • Cross-location reporting
  • API & custom integrations
  • Dedicated success manager
Contact sales

Get your gym in flow.

See the whole platform in a 30-minute walkthrough. We'll map it to your gym — and migrate your members for free.